PROJECT DETAILS:

• Clients: Interreg 3a, Musei Civici di Como, Politecnico di Milano, Sopraintendenza Archeologica della Lombardia.
• Project: Edutainment museum projects.
• Location: Italy.
• Technologies: RFfeeds + IR-detector + AS 3.0+ AS 2.0 + PHP5 + XML + C++ + DBs.

DESCRIPTION:

Concept, art direction, scenography, production, event identity, event promotion, website, screen design, interaction design, development, motion graphics, video and audio post production

PROJECT DETAILS:

• Client: MTV mobile.
• Project: Temporary store.
• Location: Milano and Roma.
• Awards: Gold at the NC Awards as the best retail experience.
• Recognitions: Two final university thesis were inspired from this campaigns.

Two temporary concept stores – in Milan and Rome – inspired by American diners and “7/11” drugstores, conveying an “MTV to consume” philosophy: from now on you can buy it, use it, bring its world and contents with you, in your pocket.

We also had MTV Mobile-branded water, cola, and tonic water bottled, as well as MTV Mobile crisps and pop-corn, to emphasize the idea of MTV as a product. MTV Mobile phones features were free to browse by two interactive diner’s tables, while the actual phones were displayed together with other products such as condoms, lighters, lipsticks, rolling papers, etc.

The stores hosted dj sets, interviews, showcases, signing sessions by bands and artists such as The Ting Tings and MGMT.

The campaign closed with the pop star Rihanna in concert, in front of Stazione Centrale in Milano city.

INTERACTIVITY INSIDE AND OUTSIDE THE STORES

To boost the experience, we introduced:

• 2 interactive diner’s tables where costumers could try the MTVmobiles, via holo-devices. In these virtual cellphones was possible to navigate the entire interface. Until the point of being able to send SMS straight from the table top to any mobile device in Italy with no costs for the users. The friends that used to get these SMS, received also an invitation to come to the shop.
• A “PacMob”, a remake of the vintage PAC-MAN, re-coded for being used in Arcades consoles, branded MTV.
• The hostess had palmtops to subscribe the visitors. Once the subscription steps were finished, the visitor received an sms directly to their mobile inviting her/him to get a free snack at the shop. The hostess used to walk also on the streets away from the store using their palmtops connected to a central server via wireless.

 

PROJECT DETAILS:

• Client: ESAhmi.
• Project: Exhibition booth.
• Location: China.

CONSTRUCTION:

Flooring: technical flooring, white glossy finish, 4” elevation – selected panels of high transit security glass, with stones and lighting systems below (see illumination, below)
Meeting room: Glass panes with steel structural fittings and columns, on a curve configuration (similar to glass curtain wall);
Outer wall: curve wood panels, white enamel finish (or “barrisol”-covered steel structure);
Floating elements: fabric covered steel (or wood) structure
Main bar: enamel finish wood elements, with glass front panel;
Product exhibition elements; steel structure with adjustable fixing points – front and back wood (or plastic) panelling for graphics and printed information
Graphics: 3D branding logo over glass panelling, outer wall and product exhibition point – posters over storage wall (exterior) and meeting room wall (interior)

FURNITURE:

“Bombo” (or similar) stools, office chairs, chrome-and-glass meeting table, LeCorbusier (or similar) couchs

ILLUMINATION:

General: 300W quartz lamp fittings;
Effects: PAR 500 color lights;
Flooring: 50W dicroica lights (or 20W fluorescent lights)

PROJECT DETAILS:

• Client: Telecom Italia.
• Project: Motion grpahics.
• Location: Milano.

Motiongraphic exhibited at the Telecom’s showroom in Galleria Vittorio Emanuelle.

PROJECT DETAILS:

• Clients: Interreg 3a, Comunità Montana Alpi Lepontine
• Project: Edutainment project.
• Location: Italy.

Interactive video installation for “Museo della Valle” and “Comunità Montana Alpi Lepontine” – Val Cavargna.

 

The installation is based on the mobility of the city the day of the “Notte Bianca” (Museum’s night) and create a new dimension to an exhibition as fast as effective, transforming buses usually in movement into “still places”.
The bus becomes a new possibile space that enables the creation of a unique installation. Among the aims of the exhibition is also to demonstrate the usefulness, for the cultural community, techniques usually applied to those subjects. In particular, we want to experience the potential of contamination of computer and advanced technology, often born in an industrial environment, with content-type art and culture.

The main intention is to revolutionize the traditional interpretations of art giving a new and dramatic impact at the event.

 

SPONSORS:

PROJECT DETAILS:

• Clients: IT dept. Politecnico di Milano
• Project: Interfaces research project
• Location: Helsinki, Finland.
• Awards: Grand prize winner of the IST 2006 Exhibition Award. Prize given by Nokia.

Imagine a technology that is able to convert virtually any physical object, flat or curved, such as tables, walls, and windows, into giant two or three dimensional touch pads. This dream can now be made a reality through the use of Tangible Acoustic Interfaces.

The interfaces use acoustic-sensing technologies to detect the position of contact made between a human and a solid surface. With their ability to transform physical objects into interactive interfaces, acoustic-sensing technologies offer a promising way to bring the sense of touch into the realm of human-computer interaction. The development of such sensors is being pursued by the Tai-Chi project. On display are examples of this technology.

Tai-Chi: Grand prize winner of the IST 2006 Exhibition Award

IST 2006 – HELSINKI

With almost 160 stands arranged in eleven different zones, the 9000 square metre exhibition presents the concrete results of Information and Communications Technologies (ICTs) research from across Europe. Reflecting the conference theme – creating a virtuous cycle between research, innovation and socio-economic benefits – the exhibits demonstrate the benefits of advanced ICTs to Europe’s economy and society, and offer an insight into the dynamic and creative world of Europe’s ICT research community.