PROJECT DETAILS:

• Client: Fabio Caselli Design Studio.
• Project: Institutional website.
• Location: Milano.
• Launch project: http://www.fabiocaselli.it/

ABOUT FABIO CASELLI DESIGN STUDIO

The design approach of  Studio Caselli is a synthesis of architecture and design, with special attention to new trends and contemporary moods. The research and preparation phase during the design process of every project focuses on prioritising and valorising corporate identity of clients based on an accurate analysis and experience in this sector.

Special attention goes to technical and innovation aspects in the manufacturing of  furniture and finishing, economic sustainability and ongoing constant feedback from  national and international customers  and partners.

Studio Caselli  has carried out over 400 single projects worldwide including flagship and franchising stores, corners, fair stands, showrooms, fashion showrooms,  offices and branches together with  the development of many retail concepts mainly for the fashion business.

 

PROJECT DETAILS:

• Client: Caleidos Teenagency.
• Project: Institutional website.
• Location: Milano.
• Technologies: AS 2.0 + CSS + XML + PHP5 + SEO + SEF + FLV.
• Launch project: http://www.caleidos-nexxus.it

DESCRIPTION:

Concept, screen design, interaction design, development, 3d modelling and animation, video and audio post production.

 

PROJECT DETAILS:

• Client: MTV mobile.
• Project: Temporary store.
• Location: Milano and Roma.
• Awards: Gold at the NC Awards as the best retail experience.
• Recognitions: Two final university thesis were inspired from this campaigns.

Two temporary concept stores – in Milan and Rome – inspired by American diners and “7/11” drugstores, conveying an “MTV to consume” philosophy: from now on you can buy it, use it, bring its world and contents with you, in your pocket.

We also had MTV Mobile-branded water, cola, and tonic water bottled, as well as MTV Mobile crisps and pop-corn, to emphasize the idea of MTV as a product. MTV Mobile phones features were free to browse by two interactive diner’s tables, while the actual phones were displayed together with other products such as condoms, lighters, lipsticks, rolling papers, etc.

The stores hosted dj sets, interviews, showcases, signing sessions by bands and artists such as The Ting Tings and MGMT.

The campaign closed with the pop star Rihanna in concert, in front of Stazione Centrale in Milano city.

INTERACTIVITY INSIDE AND OUTSIDE THE STORES

To boost the experience, we introduced:

• 2 interactive diner’s tables where costumers could try the MTVmobiles, via holo-devices. In these virtual cellphones was possible to navigate the entire interface. Until the point of being able to send SMS straight from the table top to any mobile device in Italy with no costs for the users. The friends that used to get these SMS, received also an invitation to come to the shop.
• A “PacMob”, a remake of the vintage PAC-MAN, re-coded for being used in Arcades consoles, branded MTV.
• The hostess had palmtops to subscribe the visitors. Once the subscription steps were finished, the visitor received an sms directly to their mobile inviting her/him to get a free snack at the shop. The hostess used to walk also on the streets away from the store using their palmtops connected to a central server via wireless.

PROJECT DETAILS:

• Clients: IT dept. Politecnico di Milano
• Project: Interfaces research project
• Location: Helsinki, Finland.
• Awards: Grand prize winner of the IST 2006 Exhibition Award. Prize given by Nokia.

Imagine a technology that is able to convert virtually any physical object, flat or curved, such as tables, walls, and windows, into giant two or three dimensional touch pads. This dream can now be made a reality through the use of Tangible Acoustic Interfaces.

The interfaces use acoustic-sensing technologies to detect the position of contact made between a human and a solid surface. With their ability to transform physical objects into interactive interfaces, acoustic-sensing technologies offer a promising way to bring the sense of touch into the realm of human-computer interaction. The development of such sensors is being pursued by the Tai-Chi project. On display are examples of this technology.

Tai-Chi: Grand prize winner of the IST 2006 Exhibition Award

IST 2006 – HELSINKI

With almost 160 stands arranged in eleven different zones, the 9000 square metre exhibition presents the concrete results of Information and Communications Technologies (ICTs) research from across Europe. Reflecting the conference theme – creating a virtuous cycle between research, innovation and socio-economic benefits – the exhibits demonstrate the benefits of advanced ICTs to Europe’s economy and society, and offer an insight into the dynamic and creative world of Europe’s ICT research community.