Mtv Mobile Temporary Stores
Two temporary concept stores – in Milan and Rome – inspired by American diners and “7/11” drugstores, conveying an “MTV to consume” philosophy: from now on you can buy it, use it, bring its world and contents with you, in your pocket.
We also had MTV Mobile-branded water, cola, and tonic water bottled, as well as MTV Mobile crisps and pop-corn, to emphasize the idea of MTV as a product. MTV Mobile phones features were free to browse by two interactive diner’s tables, while the actual phones were displayed together with other products such as condoms, lighters, lipsticks, rolling papers, etc.
The stores hosted dj sets, interviews, showcases, signing sessions by bands and artists such as The Ting Tings and MGMT.
. Data: 13/07/08
. Client: MtvMobile
. Location: Milano/Roma , Italia

































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